Mountaindale Convenience Store offers more to its customers than just quality foods, hot meals, or gasoline.
Owners Rida and Julian Mitchell bring a warm, inviting atmosphere to the people of Thurmont, along with great service with a smile.
The family has followed and finally capitalized on their dream of doing something bigger and better, opening up a second convenience store back in October. The new store provides all the same services as the existing previous one, but with expanded room and variety, and, of course, the same friendly customer service.
Owning a convenience store for nearly thirty years teaches you a thing or two about how things work. You learn to effectively manage costs, how to balance a budget, and the intricacies of how a business is supposed to run. But one thing you do not learn is how to connect with a community. That is a skill that must be cultivated, practiced, and then implemented with perfection.
The Mitchell family has cornered that country market feel, hitting home with the residents of the greater Thurmont area, and giving customers the exact atmosphere to make them feel at home while grabbing a bite to eat or a pack of their favorite sweets.
The initial store, still on Mountaindale Road in Thurmont, was taken over by the Mitchells in 1990. The store has that blue-collar town look, featuring the same faces that have been stopping in for decades, day after day. And even though the new second location has a brand-new kitchen, larger floor space and more varieties of sodas than a person could ever ask for, it has not lost an ounce of that same country charm.
“The bottom line is, we are a country store,” Julian said. “That old building was built in 1870. It’s always been a country store. I wanted to be able to do something bigger.”
The new location just off U.S. Route 15 on Putman Road offers a wider selection of goodies, deli meats, and bakery items, but the same friendly faces that have been there to offer a helping hand remain the same.
The business features a plethora of custom-made benches, frames, and counters made by locals, for locals. The countertops from the deli to the checkout counter all come from local people, which shows that the roots of this community run deep in Mountaindale Convenience Store.
But with the location of the new store, it is no longer just the same crowd passing through. “We’ve got locals that have been checking us out to see what’s going on,” Rida said. “Most of the people are new people who we’ve never seen before, but I can see them becoming regular customers because we’ve already heard them say this is going to be their regular stop.”
The store has even been catering to a younger demographic, packing the coolers with popular craft beers and specialty drinks, gaining popularity in breweries across the nation. “My son has been helping us out with that,” Rida said. “We have got shelves and shelves and shelves full of craft beer, so when they come in here, they’re shocked to see it all.”
Through the highs and lows, Mountaindale Convenience Store is still thriving and looking forward to building new relationships with customers who stop in from places near and far. But one thing is certain, no matter how much growth and development the convenience store has, that comforting country-store feeling will always stay the same.
Mountaindale Convenience Store owner, Rida Mitchell, is shown inside the store’s second location, just off of U.S. Route 15 at Putman Road.
Photo by Blair Garrett